Campaign ‘I care (for care)!’

Campaign to maintain quality of pharmaceutical care. This consisted of an action rally in the RAI in Amsterdam, followed by issue advertising in national newspapers and a national demonstration in The Hague. This was also the starting shot for actions in pharmacies, where pharmacy employees, dressed in action T-shirts, explained the action in the pharmacy. In one week, this collected more than 500,000 statements of support from patients. The mail cases were taken by pharmacy delivery trucks to the Ministry of Health, Welfare and Sport where they were handed over to Minister Klink.