Marco Kreuger
Nearly twenty years of experience in advocacy and solving social issues. Not only as an advisor, but also as an administrator and entrepreneur. Marco was alderman in Amsterdam Zuid for four years, represented the interests of the Dutch food industry in the field of sustainability and consumer issues for years, was lobbyist and press spokesperson for the Dutch pharmacists, lobbyist for NVM and has been working as an independent advisor in the field of public affairs since 2015.
Marco has broad experience, including in the fields of food, waste management, pharmaceuticals, healthcare, real estate, tourism and the maritime sector. He has lobbied at national level at various ministries and the Lower House, as well as at the European Parliament and at various provinces and municipalities. Especially in lobbying at the local level, he has increasingly specialized in recent years. He knows local government well, also because he himself has been active here in the past from various roles.
From my own experience
To be effective, it is important that businesses also have an eye for the interests and goals of administrators, officials and politicians. Government and business are often in different worlds, each with their own mechanisms and expectations. You need to understand both these worlds well in order to make a connection and achieve joint results. For this, it is important if you have been part of the political game yourself. Marco Kreuger was himself a lobbyist for the Lower House of Parliament and a council member and alderman in Amsterdam Zuid for many years. He knows from his own experience how administrators, civil servants and politicians think and work. “As alderman in Amsterdam Zuid, I was responsible for, among other things, the reform of the care and welfare policy, the setting up of an ambitious implementation program in the field of traffic safety, and the political decision-making about a large underground parking garage,” Marco explains. “As alderman, I had to deal with many politically charged dossiers and was influenced on all sides by the outside world. In good and less effective ways. As an administrator, I have shown that I can get things done within a complex, administrative force field. I take that experience with me in my work for The Lobbying Practice .”